Mashdun — Web Dev, AI & Marketing

How I can help

I sit at the intersection of engineering, AI, and growth — covering the full stack from database to deployment to demand generation, and managing the AI layer once it's live.

AI Integrations & Management

For companies that know AI matters but not how to run it. We pick the tools, wire them into real workflows, write the rules for safe use, train your team, and own the cost and quality afterward.

Readiness assessment
Strategy & roadmap
Governance & policy
Training & cost control

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Web Development

Production-grade Next.js, React, and full-stack applications. TypeScript, PostgreSQL, and modern DevOps. From landing pages to complex SaaS platforms.

Next.js / React
TypeScript + Prisma
PostgreSQL / Redis
CI/CD pipelines

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AI Development

RAG pipelines, LLM integrations, AI-powered automations and intelligent agents. OpenAI, Anthropic, and open-source models with production-ready infrastructure.

RAG / Vector DBs
LLM integrations
AI agents & tools
Fine-tuning & evals

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Growth Marketing

Data-driven marketing strategy, analytics infrastructure, SEO, and conversion optimization. From campaign strategy to full-funnel measurement.

Analytics & attribution
SEO & content strategy
Email & automation
CRO & experimentation

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Featured Work

A selection of recent projects and case studies.

All projects

Web Development

Bruhn & Bruhn — Fire Protection Field Ops Platform

Bruhn & Bruhn Fire Protection Services

A complete, custom field-service ERP for a commercial fire-protection contractor operating across Tennessee, Alabama, and Kentucky since 1987 — far more than a website. One platform runs the whole business: CRM, a rate/itemized Bid Builder, project pipeline, scheduling and dispatch, mobile inspections with on-site signatures, invoicing with QuickBooks Online sync, purchasing, inventory, GPS fleet tracking, payroll, and a Claude-powered AI assistant.

Inspex — AI Digital Asset Evaluation & Marketplace

Inspex (Founder)

AI-powered trust and valuation layer for digital-asset deals. Inspex turns verified revenue, traffic, code, and compliance evidence into defensible valuations and underwriting-grade reports — self-serve for asset owners, diligence-ready for lenders and investors — backed by 600+ evidence connectors, 38 specialist AI agents, and the built-in CompTrail compliance engine.

EscapeLife — AI Operating System for Hospitality

EscapeLife (Founder)

An AI-native operating system for modern hospitality. EscapeLife unifies booking, a lightweight PMS, availability and pricing, guest messaging, on-property operations, and commerce into one platform — fronted by Elara, a real-time voice AI concierge, and Meridian, an operations AI — so resorts, hotels, and mixed-revenue destinations grow revenue across the whole property, not just rooms.

API Integrations

Integration Experience

Production-proven experience with payment processors, AI APIs, and data services.

All integrations

Supabase

Supabase Storage & Database

Storage

Full Supabase stack — Storage for media, PostgreSQL with Prisma, Row Level Security, pgvector for semantic search, and connection pooling via PgBouncer.

Storage bucketsSigned URLsRow Level Security+3

OpenAI

OpenAI API Integration

AI / ML

Production use of all OpenAI models — GPT-4o, o1, o3, Realtime API, Assistants, embeddings, function calling, and structured outputs across RAG pipelines and voice apps.

Chat CompletionsRealtime APIAssistants+4

Stripe

Stripe Payment Processing

Payment

End-to-end Stripe integration covering one-time payments, subscriptions, webhooks, customer portal, and 3D Secure — deployed in 4+ production SaaS apps.

WebhooksIdempotency keys3D Secure+3

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Labs

Interactive Demos

Live mini-demos that showcase my capabilities in action.

All demos

Voice Portfolio Assistant

Talk to the portfolio out loud — mic in, ElevenLabs voice out, grounded in real project data with an audio-reactive visualizer.

ElevenLabs

Web Speech

RAG

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AI Image Studio

Generate images live from a prompt with style presets — photoreal, isometric 3D, product shot, and more.

GPT Image

Style Presets

Prompt Rewrite

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AI Marketing Hub

A live LLM drafts your campaign storyboard, each scene renders into a real clip, then trim the cut and download a branded MP4.

Storyboard AI

Seedance/Kling/Wan

MP4 Export

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Latest Notes

Build logs, deep dives and technical notes.

All posts

AI / ML

Marketing

Why Companies Fail at AI: Six Cautionary Tales and What They Teach Us

Studies put the AI project failure rate as high as 80–95% — and it's rarely the technology's fault. Six real-world failures, the management and data problems behind them, and how to avoid becoming the next one.

Jul 20, 20267 min read

All posts

Web apps, AI systems, and growth engines built to perform.

How I can help

AI Integrations & Management

Web Development

AI Development

Growth Marketing

Featured Work

Bruhn & Bruhn — Fire Protection Field Ops Platform

Inspex — AI Digital Asset Evaluation & Marketplace

EscapeLife — AI Operating System for Hospitality

Integration Experience

Supabase Storage & Database

OpenAI API Integration

Stripe Payment Processing

Interactive Demos

Voice Portfolio Assistant

AI Image Studio

AI Marketing Hub

Latest Notes

Why Companies Fail at AI: Six Cautionary Tales and What They Teach Us

Ready to build something great?