Deterministic math produces the numbers, AI only narrates them: channel ROAS feeds a weekly what-worked memo with a single budget move, and closed-won trait frequencies become weighted lookalike scores where every prospect's ranking decomposes into its matches.
| Channel | Spend | Revenue | ROAS | WoW |
|---|---|---|---|---|
| Google Search | $8.2k | $41.0k | 5.0x | +8% |
| Meta prospecting | $6.1k | $9.8k | 1.6x | -14% |
| Meta retargeting | $1.9k | $9.1k | 4.8x | +3% |
| Email (owned) | $0.0k | $12.4k | ∞ | +11% |
| TikTok | $2.0k | $3.1k | 1.6x | +22% |
Both tools follow the same rule as the Valuation Engine lab: deterministic math produces the numbers, AI only narrates them. The ICP weights here (industry 50%, size 30%, region 20%) are visible and arguable — which is exactly what makes sales teams trust the ranking.
