Retention out-earns acquisition for most SMBs. Pick an at-risk account and get the save play plus the email; paste a review and get the public response — 1-star safety claims escalate to a human instead of auto-replying; name a product and get the five-email post-purchase journey on a timeline.
Retention tooling out-earns acquisition tooling for most SMBs — a saved $400/mo account beats three new leads. Try the 1-star review: the model must escalate it to a human instead of auto-replying, because a safety claim is not a copywriting problem.
